Who We Are


Elizabeth Karas

Co-founder

With a strong foundation in online retail at both an agency and in-house level, Elizabeth uses her 11 years of design experience to guide clients through the process of brand development and website design. Prior to founding K/L, Liz served as creative lead at Victoria’s Secret and Primacy Interactive. She has also consulted for top retail fashion brands J.Crew, Madewell and Coach as well as award winning design agencies. As Co-founder of K/L, she provides creative consulting services and works with clients from the planning stages to the final implementation. Elizabeth has a passion for new ideas and enjoys partnering with innovative startups as well as seasoned brands looking for a fresh perspective. When she is not helping companies develop their online presence she can be found creating her jewelry line 24 KARAS or day dreaming about traveling to distant destinations.

Steven Lawrence

Co-founder

Steve brings more than 10 years of interactive and print experience to K/L. With a background in the direct-to-professional industry, Steve comes to us from SanovaWorks in NYC where as lead creative, he worked to re-brand their line of dermatological educational programs, live events and publications while expanding them into various online technologies. Years of working in startups have made him fearless to multi-tasking and playing a role in every step of the creative process. He works closely with our clients to ensure the projects are successfully realized from concept to completion. When not solving the world's problems one pixel at a time, he can be found shooting photos and skateboarding around the Northeast.

Clients – Past & Present


  • Atelier Nunu
  • Citrus Lane
  • Coach
  • Derm Directory
  • Dreamer
  • Farmington Public Schools
  • Fouta Lifestyle
  • HowGood (Scryve)
  • J.Crew
  • JOYUS
  • Kiwi Crate
  • Lunessa
  • Madewell
  • NYU Stern
  • Pamplemousse design
  • PCA Skin
  • Perfect Sense Digital
  • Petit Confection
  • Sanova Works
  • Seagrass & Stone
  • Seeds of Africa
  • Star Drugs Santa Ynez
  • Swiss Army
  • Techbridge Girls
  • The Wonder Factory
  • Teabox.com
  • Victoria’s Secret
  • Volunteer Visions